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Future of


A one day Derry-based event, featuring an all-Ireland women in tech startup pitching competition, keynote speakers, discussions and learnings, focused on tech inclusion, and the future of education and business.

Foyle Building, NWRC, Strand Road, Derry, BT48 7AL

12pm – 5pm, MARCH 5th, 2020

Book Your Free Ticket Now

What is Lineup Conference 2020?

How do we encourage more women in tech? How do we make the tech sector more inclusive to all? What does the future of work and education look like? How can communities become more innovative? 

Delivered by Startacus, LINEUP 2020 Conference is a one-day event taking place in NWRC, Strand Road Theatre, on 5th March 2020 during Derry and Strabane Council’s Enterprise Week. 

Featuring bite-sized keynote talks, short panels, discussions and startup pitches, and with a key ambition of audience involvement and inclusion, the event will focus on women in tech, tech inclusion, the future of work, the future of education, and’ The 20’, that all-important all-ireland women in tech pitch competition.

WIT Pitch Competition

An exciting all-Ireland women-in-tech startup pitching comp for startups with female founding teams! Lets showcase some of the best female-led tech early stage startups from across the island of Ireland.

Apply to The 20 and be in with a chance to win the accolade of  ‘The 20’ champion for 2020, as well as a £2020 cash prize, and post-event mentoring from 20 leading business and startup advocates who have offered to help the winning startup team build connections, knowledge, and to grow and scale over the coming months!

Apply to pitch

Keynote Speakers

Dave Graham

Director of Global Messaging for Emerging Tech at Dell Technologies

Dave Graham has had a crazy career spanning from social work and counselling to technical engineering and marketing.  He currently is the Director of Global Messaging for Emerging Tech at Dell Technologies and is father to two teenage girls (who he encourages to be part of STEM!).  

He is passionate about how technology intersects with everyday life, sustainability, and diversity/inclusion within the workplace.

Mary McKenna

Irish Tech Entrepreneur and Angel Investor 

Mary McKenna is an Irish technology entrepreneur and angel investor.  She co-founded online learning company Learning Pool in Derry in 2006 and sold the business in 2014 so that she could return to working with earlier stage startups and scaleups.

In the last 5 years Mary has worked extensively with especially first time and female entrepreneurs and she has angel invested in 8 early stage tech startups to date, 4 have female founding teams and 2 are Northern Irish companies.

She is one of the Entrepreneurs in Residence at University of Oxford, a member of the NI MATRIX panel, an advisor to several governments, an EU Horizon 2020 innovation judge, a trustee of a small number of charities and social enterprises and the first ever entrepreneur in residence at St Mary’s College, an all-girls secondary school in the working class Creggan area of Derry.

Naomi Timperley

Head of Growth Programmes at rradar

Naomi joined rradar in January 2020 as rradar’s Head of Growth Programmes and is responsible for developing and managing rradar’s strategic relationships with key business partners to build innovative educational programmes that support rradar’s aggressive growth strategy and service delivery for its clients. With over 20 years of experience, Naomi is a highly accomplished partnerships and engagement leader with established relationships across the UK and globally. She has worked extensively with start-ups and growth businesses, particularly in tech, digital and creative sectors, and has mentored over 250 businesses throughout her career.
An immediate focus for Naomi is to oversee the management and performance of the ELITE rradar lounge. Named by Computer Weekly as one of the top 25 Most Influential Women in UK IT 2019, Naomi has been inspiring businesses to strive for growth through innovation and disruption for over 10 years.
She is a published author, speaker and panellist, a graduate of the Meridian programme by Common Purpose and the Socrates programme by the Aspen Institute. In 2016, she co-founded Tech North Advocates which is part of Global Tech Advocates. In 2015, Naomi was part of the original Maserati 100 which was a definitive list of Britain’s most successful business leaders actively supporting the next generation of entrepreneurs. Naomi is also Chair of the University of Salford Business School Industry Advisory Board, sits on GMCA’s Innovation Board and is Chair of Digital Culture organisation Future Everything.

Paula Kennedy-Garcia

Vice President at Concentrix

Paula Kennedy-Garcia is Vice President at Concentrix and is charged with Concentrix’ latest disruptive play in customer management, Solv™, an innovative technology platform that creates an enhanced customer support ecosystem with crowdsourced support. Paula has been in this CX solution industry for more than 20 years, building career across many facets of business before she her current role in the emerging digital space.

Concentrix’ Solv™ crowdsourcing platform is a disruptive innovation that is pioneering change and sustainability in the Customer Management industry. The platform leverages the rapidly growing gigeconomy to connect customers with fans of the world’s top and emerging brands, creating peer-to-peer enabled CX that is accessible anytime of the day and is integrated with advanced AI and machine learning to provide customer service in more than 29 languages.

Concentrix is a technology-enabled CX Solutions company specializing in customer engagement and improving business performance. We partner with ambitious, progressive executives around the world to future-proof their business and stay ahead of the competition and customer expectations.

Judges and Speakers

Colin Keogh

Engineer and Innovator

Colin is an engineer & Innovator working out of UCD in the areas of Design, Innovation, Advanced Manufacturing and Disruptive Technologies (3D Printing, Low-Cost Design, AR/VR Applications). He works with Government, Academic, Corporate and Private Clients in all areas of technology. He is co-organiser of Startup Week Dublin, and co-founded The Rapid Foundation, a charity project that implements disruptive technologies in underprivileged settings globally. He was named as one of Forbes 30 Under 30 in Science & Healthcare. 

Leeann Monk-Özgül

Co-Founder and CEO at Elemental

Co Founder Elemental -The Social Prescribing People/Most influential women in UK Tech 2017, 2018 & 2019/Maserati100 2018

Elemental is a Derry based health tech innovation company led by former community development workers. They help organisations all around the world to enhance the impact of their social prescribing programmes via their award-winning portfolio of digital social prescribing products and consultancy services. As the leading digital social prescribing software provider in the UK and Ireland, Elemental are bridging the gap between health, housing, prison care and the community, with a range of digital solutions designed to support the strategy and practice of self care and independence.

Leeann has a long established track record in the community and voluntary sector engaging, activating and supporting our most disadvantaged communities towards better health outcomes. Reducing health inequalities is her passion. Leeann helped establish and manage a Health Living Centre for 15 years in a in Derry City, N.Ireland. 

Natalie Novick

Chief Community Officer at Startup Boost 

Natalie is the Chief Community Officer at Startup Boost, a global pre-accelerator program and community for founders. She also serves as an independent expert for the European Commission, supporting projects for early-stage entrepreneurs and startup ecosystem development. Previously she was the Research Editor for Tech.eu, one of Europe’s leading tech media platforms and led Research activities at the European Startup Initiative, helping cities work better with their startup communities. Natalie is a frequent speaker and advocate for early startups and founders, and her research has taken her to startup communities in nearly 30 different countries.

Katherine Rowlandson

Co-founder at Kippie

Katherine co-founded Kippie in 2016 with Caroline Anderson and Justine Scoltock. They provide a tailor made programme of workshops teaching a range of transferable skills through the process of making a computer game, from concept through to market. Designed to increase participants confidence when working with digital technologies, creative media and problem solving, through these workshops they co-create with their students new and innovative digital means of helping the people in their community, through co-designing and working together to make computer games that tell their story. In 2018 they were recognised as one of Nesta and The Observers 50 New Radicals for 2018. Kippie recently won an Unltd award to partner with SCOPE to trial a project co-creating commercially viable computer games with young adults with a learning disability.

Other highlights include:

Winning the PWC Challenge with Bytes and The Hummingbird project and delivering workshops and co-creating a computer game with at risk and homeless young adults in North Belfast. Contracted by the EA to deliver 9 programmes of workshops and co-create games with young people in youth clubs throughout Derry~Londonderry. Working with The Liberty Consortium to deliver yearly a programme of workshops and video game co-creation with their students

Working with Atlantic Social Labs to deliver programmes of video game co-creation to secondary schools.

Daisy Onubogu

Head of Networks at Backed VC

Daisy is Head of Networks at Backed VC and working hard to grow and systematise community-generated deal flow. She’s also an Advisor at Roam, Emerge, and a board director of global charity, Future Brilliance. Previously, she was in charge of curating mainstage speakers for Web Summit and its sister conferences. In a former life she was a baby lawyer and co-founder of Refugee Info Network (a project around gathering EU asylum information to supply to refugee camps in Lesbos and Calais).

@Madame_Daisy ‏


Carol Fitzsimons MBE

Chief Executive, Young Enterprise Northern Ireland

Carol Fitzsimons has been Chief Executive of Young Enterprise Northern Ireland ( www.yeni.co.uk ) since 2009. Having previously specialised in learning & development in the private sector, she is a strong advocate for the benefits of providing young people with the opportunity to develop business and entrepreneurship skills at a young age. She is committed to providing young people in Northern Ireland with the best preparation for success in the new economy through her work at Young Enterprise – Northern Ireland’s leading business education charity.

Carol is an Alumni of the US Boston College Irish Institute exchange on Youth Entrepreneurship, and was a participant in the Global Ambassadors Program with Vital Voices. 

Her involvement in these programmes has allowed her to benchmark the work of the charity against global best practice and develop & implement a strategic vision to make Young Enterprise NI one of the leading providers of Enterprise Education in the world.

Carol holds the Diploma in Company Direction from the Institute of Directors and is a Chartered Fellow of the Chartered Institute of Personnel and Development. She was awarded the MBE for services to Enterprise and Entrepreneurship in 2016. Contact Carol on carol.fitzsimons@yeni.co.uk

Patricia Greene

Founder, The Web Club

With over 20 years experience in the Web Design business, Patricia Greene has a very clear understanding of the struggles which business owners face daily to get new customers online. Patricia is a digital marketing mentor across several business programmes, both paid & voluntary and was chair of local business network Women in Enterprise for over 3 years.  

She created ‘The Web Club‘ to provide advice, support and encouragement for women struggling to get enquiries, sales or leads from their website and her work with them has proven to bring a transformation in their business. For more information: www.thewebclub.ie; or contact Patricia directly at: patricia@thewebclub.ie

Fiona Mc Elroy

Head of Innovation & Impact, Ulster University

Jenny Ervine

CO Founder of Raise Accelerator

As a marketer with a passion for startups Jenny co founded the Raise Accelerator Programme, the first privately run accelerator in Northern Ireland. With a wealth of experience, Jenny advises on startups on business, marketing strategy and pitching for investment. I’m passionate about helping the start up community through new ventures and building new communities to share knowledge and experience.

Diane Roberts

Founder, Innovator and mentor

Diane Roberts is a leading figure in the Irish start-up scene. A founder, investor and renowned mentor. Diane and her team lead the development of the first Irish angel investment network, the establishment of the first start-up co-working space in Belfast and worked closely at the early stage with some of the most successful Northern Ireland start-ups.

Diane is currently working with the NI Hospice and NI Children’s Hospice helping them reach out to the business community to raise awareness of the work that they do.

Camilla Long

Director at Bespoke Communications

Camilla Long is a competent, confident and supportive facilitator, always with an eye to commercial possibilities. Camilla’s career has taken her all over the world, working with some of the world’s leading tech giants and powerhouses in the financial markets.  She is passionate about empowering teams to achieve the impossible by nurturing and growing their skills and confidence to take on new challenges.

Rosemary Williamson

Rating Team Leader at Allstate Northern

Rosemary is an accomplished leader with over 25 years of experience in a wide range of business sectors. She currently works for Allstate Northern Ireland and has done for the past 15 years in a variety of roles, from Leadership to Continuous Improvement. She currently works within the Product Technology space and she is passionate about advocating for women in technology. In 2019 Rosemary started her own holistic coaching business working with a range of groups and individuals to enhance performance and effectiveness, she gets a real buzz from seeing people come into their own and overcome the barriers they face.

Julie Cassidy

Cloud Platform Team Manager and Scrum Master

At Arity Julie leads a team creating a scalable cost-effective big data telematics platform. This combines fast paced customer focused agile methodologies with cloud applications – ensuring sustainability and Performance at scale.

She has a background leading Mobile Application teams and has been at the forefront of Arity’s Agile Transformation as a Scrum Master & Agile Coach.

Julie is a member of LeanIn and a cofounder of the Everything Data community in the North West.

Anne O’Neill

Head of Human Resources at Alchemy

Anne O’Neill is Head of Human Resources at Alchemy Technology Services, a Derry based company who provide core systems implementation and consultancy services directly to insurance companies. She is a strategic and enthusiastic HR executive with over 20 years HR generalist and specialist experience gained primarily in the IT and manufacturing sectors, from start-up SME’s through to large global matrix managed organisations.

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